GIVE VALUE
If your book is priced at $2.99 your reader’s return on
investment had better be $29.99, $299.99, $2,999.00 or more! Do you think that
I’m kidding? I’m not. When you price your book, are you thinking about yourself
and thatif you sold 100 at $2.99 that you’ll make $299.00 (minus a bit for
overhead, costs, etc.)? If so, please do yourself and everyone else a favor.
Get out of the business and do something else, because no one wants to accidently
buy your book because it had a nice cover or a high ranking on Amazon (because you
had a bunch of friends write a glowing review) but it is nothing but a waste of
digital space, paper and the reader’s time.
Go into every product that you publish with the attitude
that you are going to give more value and then give more value. Then when you
think you are done, give more. I don’t know if you remember who I call the “Father
of Motivational Selling” Mr. Zig Ziglar, who is no longer with us on this side
of eternity, but one of the profound things he did was that he gave over 1000
free speeches before he was ever paid for a speech. Can you imagine giving away
1000 Kindle books for instance before ever selling one? Now I’m not suggesting
that you do this but if you did, would you be a better writer? Would you become
the expert in your field? Would doing everything that it takes to publish 1000
books bring your rewards in other ways? I think the answer would be a
resounding “yes”!
What’s the difference if you spent 5 hours on creating a
book and it didn’t sell? Oh, sure you’ll be able to say you have a book
published and your friends might pat you on the back. But can you eat this? Can
this take you to the exotic vacation place that you want? Can this replace your
job? Can it do any of this? You might even think that you spent a whopping 5
hours creating something, published it and since no one bought it (or the few
that did were so turned off by the lack of good content, and value that they
will never buy anything else you’ll have for sale in the future) that you
think, “Oh, this doesn’t work” or “I’ll never be successful at this” and you
quit! If you are still reading, please know that I was NOT serious about you “getting
out of the business and doing something else” when I stated that earlier. But I
do want you to think about doing more, giving more to be more!
The alternative is that instead of spending 5 hours creating
a book that no one will be helped with, invest 10 hours and do it right. (the 5
or 10 hours is subjective; you can certainly create a fine product in 5 hours).
However many hours you invest, have the reader in mind. Take the time to
research and offer really great content that will help the reader. And have it
edited by someone so it reads well. Then have several people read it and offer
changes and suggestions. You don’t have to have 1000 friends do this as you’ll remember
Zig did the 1000 speeches, but take the time to do this and when you find good
suggestions, act on them and disregard the rest. Now when you publish your book
you’ll actually make sales and more importantly, this product will create future
sales, because your readers know that you put out a great product. Later you’ll
be able to increase your prices, everything just gets better!
So you can choose to take 5 hours and publish crap, get a
few sales, and then ruin your reputation.
Or take 5 or 10 hours, take your time and do
things right by having the customer in mind. Then you’ll sell, over and over
again. Remember, you only need to create a good product once and it is done,
but it sells, and sells, and sells over and over again! Without considering the
costs to publish your product (note that I keep saying “product” because this
philosophy works with anything you create and sell) and let’s say you invested
(note here I say that you invested instead of spent; words have meaning) 10
hours to create a product you sell for $2.99 and you sell one product, you’ve
made $2.99 which equates to making .299 (almost a whopping 30 cents) per hour.
OK, I’m staying with this profitable business for sure. I can quit my job! Stay
with me for a moment, funny man.
When you create a product that actually sells because
remember we are not creating C.R.A.P. (which is an acronym for crap) and
presenting something of value and not trying to fool the public, and hope it
will sell, do you think that you could have 10 buyers? That would be $29.99 and
$2.99 per hour, which to any entrepreneur would be enough of a “test” to say, “Hmmm,
we might be on to something here” but at $2.99 an hour, you’ll still need your
hamburger flipping job. But remember, you’ve already put in the work. It’s
done; whatever sells is gravy! When you do the math and if you sell 100 books,
you’ve now made $299 and $29.99 per hour. Oh yeah, you like that. But remember,
you’ve created a product that is very good, people like it, they tell others
and it’s even an “evergreen” product so it’s good not just today but 10 years
from now, so it sells and sells and sells. Let’s say you sell 100 products a
month at only $2.99. That’s $29.99 per hour per each month, but in 12 months
you’ve sold 1200 products. At $2.99 each that’s $2,990. So for each hour you
put into your product creation, you’ve earned in your first year, $299 for each
hour. That’s why I say that you’ve invested your time; not spent it.
I hope that you’ve seen the big picture here. We don’t need
any more bad content “out there”. Don’t think of yourself so much as you think
about your reader and how you can help him or her. Remember that the value of
your product price should give the purchaser of your product 10 to 100 times
the purchasing price.
That’s it for today. If you like this information, tell others
and leave your comments. Also if you don’t want to miss future articles, be
sure to “follow by email” which is somewhere on this page.
Make it a great day!
Terrific. Energizing. Results!
Now that you know that I put a ton of value in my products, here is one of my newest Kindle books. If you are "into" success and affirmations, I really think you'll like it. At any rate, I invite you to click on the picture here, go to the site and click on the image of the book so you can read the first chapter free as my gift to you! Then in return, I'd appreciate you taking a moment to do a quick review of the book. Thanks in advance! Here's the book image to click:
For whatever reason, sometimes Amazon links do not appear from time to time. If you do not see an image of the book, simply go to Amazon.com, do a search for Ter Scott VRM and you should see it.
